At the core of ADI the company is a story and a history of dedication and devotion to the science of behavior. More than thirty years ago, Aubrey C. Daniels had a mission: to help people and organizations apply the scientifically-proven laws of human behavior to optimize performance. 

Today, ADI has evolved into an internationally respected corporation, the leader in helping organizations and industries accelerate business performance by addressing a trait common to all humans—behavior.