Effective Presentation of Behavior Analysis in the Mass Media

This award is presented to an individual who writes or produces printed, audio, or video information that informs the public about a scientific discovery or important application in behavior analysis, and in doing so, presents an accurate analysis of the principles involved and the effects achieved.

The following conditions apply: (1) A single production could merit this award, or the award can be presented to an individual who demonstrates a consistently accurate portrayal of behavior analysis through multiple presentations. (2) The information imparted must be for general public consumption and, therefore, cannot be published in a professional journal or newsletter or any other media intended primarily for consumption by professionals in the field.