The Mountaineer Autism Project (MAP)
Project Title: Spreading the Message Campaign
The Mountaineer Autism Project (MAP) is launching the “Spreading the Message” campaign to build on its decade-long mission of raising awareness about Applied Behavior Analysis (ABA) across West Virginia. With support from a previous private grant, MAP successfully developed and disseminated 14 positive ABA narratives statewide—one of which was featured in People Magazine, showcasing the transformative power of ABA for individuals and families.
The campaign’s next phase, made possible through the SABA Public Awareness Grant, will amplify this momentum by producing consistent, targeted messaging for key audiences. MAP will collaborate with experts to create a shared tagline and script that ensures clarity and compassion in ABA communications. Social media platforms and a dedicated webpage will serve as the launchpad for ongoing content celebrating ABA’s effectiveness and scientific foundation.
To reach diverse groups, MAP will develop tailored educational materials for medical professionals, HR departments, libraries, and community events. Special attention will be given to career recruitment efforts, as coalition members engage high school and community college students to inspire future ABA professionals.
Each component of the project will reinforce the message that ABA is data-driven, scientifically validated, and delivered with care and individualization. Success will be measured through engagement metrics, regular content reviews, and feedback loops to refine the campaign’s impact.
Ultimately, the initiative aims to close knowledge gaps about ABA throughout the state, build public trust, and establish West Virginia as a model for other regions seeking to raise awareness. MAP is committed to sharing all materials and outcome measures with peer organizations nationally, ensuring that the lessons learned and resources created benefit communities well beyond state lines.
“Spreading the Message” reflects MAP’s belief that every story told can spark understanding, every resource shared can shift perspectives, and every young mind reached can become a champion for autism support through ABA.
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